The OTHM Level 7 Diploma in Strategic Marketing is a postgraduate-level qualification designed for learners who want to develop advanced expertise in marketing strategy, branding, consumer behaviour and digital communications.

The programme combines marketing theory with practical strategic decision-making. Learners explore how organisations understand customer needs, analyse competitors, build strong brands, communicate through digital channels and create marketing strategies that support sustainable business growth.

The qualification also develops analytical and research capabilities, enabling learners to evaluate market information, identify opportunities and make evidence-based marketing decisions in changing business environments.

Qualification Structure

• Qualification level: Level 7
• Qualification number: 603/5946/8
• Mandatory units: 6
• Total credits: 120
• Guided Learning Hours (GLH): 600
• Total Qualification Time (TQT): 1,200 hours
• Typical duration: One academic year of full-time study
• Assessment: Coursework and assignments
• Grading: Pass / Fail
• Language: English

Entry Requirements

Applicants are generally expected to have:

• An honours degree in a related subject, a UK Level 6 Diploma or an equivalent overseas qualification.
• An age of at least 21 years at the beginning of the course.
• Alternatively, mature learners with relevant management experience may be considered; applicants should confirm eligibility with the delivery centre before registration.
• Evidence of English-language competency where required for applicants from non-majority English-speaking countries.
• Final admission decisions are subject to the current OTHM requirements and the approved centre's admission procedures.

Assessment Method

The qualification is assessed through coursework and assignments. Learners must provide evidence that they have met the learning outcomes and assessment criteria for each unit.

Units are internally assessed by the approved centre and externally verified by OTHM. Learners receive a pass when the required standards have been achieved.

Who Should Apply?

This qualification may be suitable for:

• Marketing managers and marketing executives.
• Brand managers and brand strategists.
• Digital marketing professionals.
• Marketing communications and campaign specialists.
• Business development professionals.
• Entrepreneurs and business owners.
• Graduates seeking advanced study in strategic marketing.
• Professionals preparing for broader marketing leadership responsibilities.

Progression Opportunities

Successful learners may use the qualification to support career development in strategic marketing, digital marketing, brand management, marketing communications, market research and business development.

The qualification may also provide a route to a relevant master's top-up programme at participating universities. Admission, advanced standing and credit transfer are determined by the receiving university.

Why Study with Versa Institute London?

Versa Institute London supports learners who want to develop advanced professional knowledge and prepare for further career or academic opportunities.

Contact our team to discuss course availability, eligibility, tuition fees, study arrangements and the application process.

Contact Versa Institute London

Website: www.versainstitute.org.uk

Email: info@versainstitute.org.uk

Telephone: +44 0808 136 0001

Location: London, United Kingdom

Important note: This is a Level 7 Diploma, not a complete master's degree. Although it is at the same RQF level as a master's degree, it carries 120 credits. A full master's qualification normally requires an additional university-level dissertation or equivalent stage.